s/Operation 2030/Founder's Vision
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Abner Coimbre
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content/english/founders-vision/directives/_index.md
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title="Key Objectives"
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date="2024-08-09T09:00:00-04:00"
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enddate="2024-08-10T18:00:00-04:00"
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content/english/founders-vision/directives/meatspace.md
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title="Return to Meatspace"
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mediatype="key"
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conference="seattle-2022"
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date="2022-11-16T12:00:00-08:00"
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description="Abandon FOMO"
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thumbnail=""
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[[videos]]
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title="Memory Strategies"
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embed="https://player.vimeo.com/video/774890907"
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service="vimeo"
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download_link="https://player.vimeo.com/progressive_redirect/playback/774890907/rendition/720p/file.mp4?loc=external&oauth2_token_id=1777364455&signature=3c443137144bf46966f5607ab00f818dfa5f98e1ac7643e62160f55e0bb27792"
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[[speakers]]
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name="Abner Coimbre"
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bio=""
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image=""
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[Prev](/founders-vision/directives/small-software-shops) | [Contents](/founders-vision) | [Next](/founders-vision/directives/self-hosting-for-all)
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By 2030, Handmade Cities will make it significantly more appealing for programmers to spend time offline, drinking in the real world, rather than being glued to the Internet. When we are online, it should be intentional, free from FOMO or addiction. To make this happen we’ll focus on growing local meetups while also taking the following steps:
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- **Printed Magazines**: Physical bookstores are making a comeback, especially as Gen-Z seeks relief from doom scrolling. Even tech magazines are regaining traction. Starting January 2026, Handmade Cities is publishing quarterly magazines featuring news and articles written by highly-regarded community members. If you’re a technical writer, please reach out to magazine@handmadecities.com.
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- **No Social Media**: Specifically, Handmade Cities doesn’t use platforms like Twitter/X, Bluesky, or Mastodon at all. We’ve proven we're profitable through our website and newsletter. Our goal is to encourage devs to build their own newsletters to market their work. Most social media sharing Twitter's DNA are finicky platforms to make a living from. Reducing or eliminating our dependence on them is the wisest choice.
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- **Healthy Outreach**: Platforms like Twitch and YouTube, where real people are visible, are more stable options for occasionally promoting your work online. Hacker News and Lobsters are generally fine as well. However, these shouldn’t become a *crutch* for making income.
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- **The Return of Mailing Lists**: Mailing lists, like the legendary Linux Kernel Mailing List (LKM), are timeless. They’re accessible on any device, indexable, and distraction-free. If there’s one mantra to take away here, it’s this: *mailing lists and meetups*.
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- **Touch Grass Technology**: It sounds hilarious, but TGT\* refers to tech which motivates in-person meetups. By 2030 Handmade Cities will have built, curated or contributed to a comprehensive list of TGT tools for the community.
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**Secretary's Note:** We don't want to go back too far in time! Modern UX matters! We're open to alternatives to mailing lists, or newer clients to make the reading experience cleaner.
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**References**
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- [Don’t build your castle in other people’s kingdoms](https://howtomarketagame.com/2021/11/01/dont-build-your-castle-in-other-peoples-kingdoms/)
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- Tras Otro Progreso: Filosofia de la Tecnologia desde la Periferia (Spanish)
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**Secretary's Note:** If anyone knows of an English translation for the book above, email us at support@handmadecities.com
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---
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\* Touch Grass Tech is based on a theory from Puerto Rican philosopher Dr. Hector Huyke, who researches philosophy of technology. Abner studied under Huyke and helped proofread his little-known Spanish book *Tras Otro Progreso* (roughly translated as *In Search of Another Kind of Progress*). Written twelve years ago, this obscure book was rather omniscient, predicting today’s issues with how software gets deployed: loss of community, mass layoffs, social media addiction, and even a glimpse into AI-generated slop.
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Huyke’s proposed solution is a concept called *Tecnología Arraigante*, which is rather tricky to translate. Literally, it means "technology for keeping you rooted to the ground." The imagery is striking—like your feet growing tree roots and anchoring you into place. After consulting a professional translator, we found the closest English equivalent is indeed "Technology for Touching Grass." The gist is to use tech for increasing human presence without abandoning the benefits of software.
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Examples include the [Light Phone](https://www.thelightphone.com/), which eliminates addictive distractions, or couch co-op games, which bring people together. (Even Pokémon GO met this description for a time.)
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title="Self-Hosting for All"
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mediatype="key"
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conference="seattle-2022"
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date="2022-11-16T12:00:00-08:00"
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description="Make self-hosting actually desirable"
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thumbnail=""
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[[videos]]
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title="Memory Strategies"
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embed="https://player.vimeo.com/video/774890907"
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service="vimeo"
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download_link="https://player.vimeo.com/progressive_redirect/playback/774890907/rendition/720p/file.mp4?loc=external&oauth2_token_id=1777364455&signature=3c443137144bf46966f5607ab00f818dfa5f98e1ac7643e62160f55e0bb27792"
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[[speakers]]
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name="Abner Coimbre"
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bio=""
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image=""
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[Prev](/founders-vision/directives/meatspace) | [Contents](/founders-vision) | [Next](/founders-vision/appendix) (Appendix)
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You can’t realistically own every app or service you use, but you should aim to get closer to that ideal over time. The more of your computing you can run on your own servers—even if they’re initially hosted on something like a DigitalOcean Droplet, AWS instance, or Azure—the more self-sufficient you’ll become. And self-sufficiency is the core trait of a Handmade dev.
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By 2030, our goal is to make self-hosting a desirable and mainstream idea in the software industry. Even if we don’t convince everyone, we must inspire enough developers to make the broader industry blink and take notice.
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#### What Handmade Cities is Doing:
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- Built a replacement to Ticketmaster/Eventbrite for selling conference tickets
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- [Self-hosting](https://chat.handmadecities.com) Revolt for live conference chat
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- [Actively](/founders-vision/structure/meetups) replacing meetup.com
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- Created our own [newsletter](/news) infrastructure
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- **Migration Off Discord**: While Discord is [still in use](https://handmadecities.com/discord) by us, it’s fallen prey to enshitification and we can be shut down too easily. We’ve begun migrating to Revolt for year round discussions, not just live conference chat.
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**Secretary's Note:** The full migration will be completed by the end of 2025.
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#### What You Might Try:
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- Join the [Indie Web](https://en.wikipedia.org/wiki/IndieWeb)
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- Host your personal website off a Raspberry Pi
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- If you use [AI models](/founders-vision/appendix/proper-ai-usage), learn to run local ones and fine-tune them
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- Browse [curated](https://selfh.st/apps/) self-hosted apps, adopt one, and contribute back to the project (e.g., by submitting thoughtful GitHub issues or PRs)
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- When self-hosting isn’t practical go for privacy-respecting companies: [ProtonMail](https://protonmail.com) instead of Gmail, [Kagi](https://kagi.com) instead of Google, [Obsidian](https://obsidian.md) instead of Notion, [Ghost](https://ghost.org) instead of Mailchimp, and so on
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- **Advanced:** Build and ship your own alternative to a service that’s been enshitified
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#### Notes on UX:
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For self-hosting to become desirable, the UI/UX of (most) self-hosted software needs a massive overhaul—it’s utter garbage. This is the Key Objective keeping the founder up at night. Making self-hosting accessible will require more than just programmers too. Artists and designers are essential to this mission.
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**References**
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- A great starting point is the *Self Host Weekly* [newsletter](https://selfh.st/newsletter/), a curated resource for getting into self-hosted software.
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title="Protect Small Software Shops"
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mediatype="key"
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conference="seattle-2022"
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date="2022-11-16T12:00:00-08:00"
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description="Protect independent craftsmanship"
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thumbnail=""
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[[videos]]
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title="Memory Strategies"
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embed="https://player.vimeo.com/video/774890907"
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service="vimeo"
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download_link="https://player.vimeo.com/progressive_redirect/playback/774890907/rendition/720p/file.mp4?loc=external&oauth2_token_id=1777364455&signature=3c443137144bf46966f5607ab00f818dfa5f98e1ac7643e62160f55e0bb27792"
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[[speakers]]
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name="Abner Coimbre"
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bio=""
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image=""
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[Prev](/founders-vision/business) (Revenue) | [Contents](/founders-vision) | [Next](/founders-vision/directives/meatspace)
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We must protect competent programmers and help them create and sell closed-source software for profit. Whether it’s a solo indie dev or a small team forming a private company, we need to them to succeed.
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We shall grow the ranks of successful initiatives as those listed under [Exemplary Software](/founders-vision/intro/exemplary-software). Note that while our focus is shipping real-world software, we understand the importance of industrial research or teaching material such as *Handmade Hero*, *Mr. 4th Labs*, or *Ink & Switch*. These projects (though not directly commercial products) have been crucial in shaping the community's values.
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By 2030, it will no longer be daunting for a Handmade dev to find a golden path into the industry. If a teenager dreams of becoming a low-level programmer, the answer should be obvious: "Join Handmade Cities—that’s the best place to start."
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To achieve this, we’ll expand our conferences to form partnerships with organizations providing funding or grants to Handmade devs. Handmade Cities itself is a small business funded by ticket sales, not an angel investor, so we’re keen to connect ticket holders with life-changing opportunities instead. The alliances that we create shall conform to our [core principles](/founders-vision/philosophy/core-principles).
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Imagine a future where attending a conference means more than just learning from speakers: it’s a chance to meet people foaming at the mouth to fund your next project or publish your game. A place where job booths are filled to the brim with lean companies (not corporations or VC-funded startups) offering meaningful work, great pay, and real autonomy.
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